In the digital age, mastering content marketing, SEO, and tracking is vital for successful marketing strategies. This course offers content professionals and marketers a comprehensive guide to aligning content with business goals, optimizing for SEO, and effectively measuring success. With a blend of theory and practical exercises, you'll gain the skills needed to enhance your content's impact.
In the digital age, mastering content marketing, SEO, and tracking is vital for successful marketing strategies. This course offers content professionals and marketers a comprehensive guide to aligning content with business goals, optimizing for SEO, and effectively measuring success. With a blend of theory and practical exercises, you'll gain the skills needed to enhance your content's impact.
Content Creation, AI, SEO & Tracking
In today's digital landscape, creating, optimizing, and tracking content is essential for effective marketing strategies.
Beatriz Redondo, Sr. Manager for Brand and Content at Sinch, offers in this course a comprehensive guide to mastering content marketing, SEO, and content tracking, tailored to content professionals and marketers.Through a combination of theoretical knowledge and practical exercises, you’ll learn how to align content with business goals, optimize for SEO, and measure success using robust tracking techniques.
Beatriz Redondo brings over 15 years of experience in content marketing and localization.Currently heading the Content Team at Sinch, Beatriz has a wealth of knowledge in developing localized content strategies, SEO, and content optimization techniques.With a background in journalism and screenwriting, she has a unique perspective on how storytelling can be used in marketing.